Sunday, May 24, 2020

Essay James Joyce and Catholicism in Portrait and Dubliners

Joyces Juxtaposition of Catholicism and Aesthetics James Joyce was a prolific Irish writer who wrote about Ireland and the troubles the people of Ireland faced. According to the Volume Library Encyclopedia, with Ireland being about 94 % Roman Catholic, religion is a motif brought forth prominently in Joyces works. In Dubliners, his book of short stories as well as his supposed autobiography, Portrait of the Artist as a Young Man, Joyce shows religious turmoil and indecision through his characters. Stephen Dedalus, the main character in the journal-like story of Portrait of the Artist as a Young Man, goes through an internal turmoil of his own throughout the entire book on how he would view religion. He shows certain extremities of†¦show more content†¦On this retreat he hears sermons about sin, hell, and guilt among other things. Through hearing Father Arnalls sermon about hell he is scared and horrified recognizing hell as his imminent destiny. He takes a nap and has nightmares of creatures waiting for him in a field like in hell. He applied these to himself and began to hate the life he lived. His soul sickened at the thought of a torpid snaky life feeding itself out of the tender marrow of his life and fattening upon the slime of lust(Portrait 151) After a time period of chronic sin and negligence to his faith, Stephen tried fervently to regain his faith through repentance and reconciliation. In his repentance he tells the priest this, His sins trickled from his lips, one by one, trickled in shameful drops from his soul festering and oozing like a sore, a squalid stream of vice. The last sins oozed forth, sluggish, filthy. (Portrait 159). He suddenly viewed life differently and it seemed that his old life of sin was abolished with his religious epiphany on his retreat. He viewed life in a new light. Life became a divine gift for every moment and sensation of which, were it even the sight ofShow MoreRelated James Joyce Essay1100 Words   |  5 Pages In selecting James Joyces Ulysses as the best novel of the twentieth century, Time magazine affirmed Joyces lasting legacy in the realm of English literature. James Joyce (1882-1941), the twentieth century Irish novelist, short story writer and poet is a major literary figure of the twentieth-century. Regarded as quot;the most international of writers in English ¡K[with] a global reputation (Attridge, pix), Joyces stature in literature stems from his experimentation with English prose. InfluencedRead MoreEssay on Ulysses by James Joyce1157 Words   |  5 PagesUlysses by James Joyce Many novelists directly reflect their life stories and personal circumstances in their works, so closely that the works may seem autobiographical. Although there are autobiographical parallels between James Joyces life and that of his characters in Ulysses, the novels scattered autobiographical details are more in the line of delightful puzzles to be ferreted out, rather than direct insights into Joyces life. What is really important in Ulysses is not the ties to

Wednesday, May 13, 2020

The Beginning Of The Renaissance - 1131 Words

The period of time encompassing the fifteenth and sixteenth centuries (approximately 1450-1600) in Europe has come to be defined as the Renaissance. This was a period of overall enlightening for the human race. Religious reformation occurred within the Roman Catholic Church through Martin Luther’s 95 Theses. The Renaissance was also defining for music. It was within this time period that musical notation was invented along with word painting and polyphony. The Renaissance was the age in which humans finally began to express and explore themselves fully and embody the arts. The title of the Renaissance is meant to reflect the rebirth of human creativity and thought as the guarded ideals of the medieval world fell away. Within the medieval world, the Roman Catholic Church dictated the law of the land and became the singular voice behind everything, including music. It was the Age of Faith. At the second half of the fifteenth century, a new period rose that highlighted the idea of humanism. This was a major opposition to previous belief. The general interest was no longer concerned as much to God’s interest, but rather to the people’s interest. People became concerned with what humans produced and began to examine what the human species actually was. The Age of Faith was over and the Age of Exploration, the Renaissance, was warmly welcomed. â€Å"For over 1,000 years, the official music of the Roman Catholic Church has been Gregorian chant, which consists of melody set to sacredShow MoreRelatedThe Beginning Of Renaissance Art1259 Words   |  6 PagesThe beginning of Renaissance art can be tracked all the way back to Italy in the late 13th and early 14th and 15th centuries. During this Renaissance period, Italian scholars and artists saw themselves as bringing back the ideals and achievements of Roman culture. Their art tried to capture the experience of the individual and the beauty and mystery of the natural world. The Italian Renaissance was considered a rebirth of old values in art such as literature and philosophy. It was a period for theRead MoreElizabethan Theatre : The Beginning Of The English Renaissance920 Words   |  4 Pagesbegan in the year 1558 and lasted until 1603. During this time, Queen Elizabeth I came to rule over England, and England experienced a period of peace and prosperity in which the arts were able to flourish. This is also known as the beginning of the English Renaissance. In this, the art of theatre became quite significant in the lives of the people and developed immensely during this time due to Queen Elizabeth’s wide acceptance and encouragement of theatrical performances, for she often had actorRead MoreA Grand Chain Of Rebellion First Beginning Of The Renaissance Era2674 Words   |  11 Pagesa grand chain of rebellion first started in the Renaissance era. Renaissance era covers the 300 years from 1400 to 1699 and is characterized by a revival of Classical scholarship, wisdom and values. European culture was reborn in the 15th century after a long dormant period in the Middle Ages that extended from the fall of the Roman Empire until the beginning of the 14th century. In addition to the revival of Classical scholarship, the Renaissance period also experienced cultural, scientific andRead MoreThe Renaissance And Its Impact On The European Renaissance1694 Words   |  7 PagesWith the dark ages coming to end and the economy of Europe slowly beginning to rise again, a giant scale cultural revolution like never before was slowly beginning to sweep over Europe. Becoming what we now know as the European Renaissance, every aspect of European life changed because of this revolution. The Renaissance began a renewed interest in the people to seek knowledge and question what the world around them meant. The Renaissance wasn’t just about learning however, it included exploring theRead MoreUnderstanding The Birth Of The Renaissance996 Words   |  4 PagesUnderstanding the birth of The Renaissance is as simple as understanding that the quality of a straight razor shave is superior to that of a commercially stamped multi bladed razor. Looking retroactively at the years leading up to this rebirth one can note the beginning of reflection the Ancient World and the ins-and-outs of Roman culture. Influencing architecture, art, and social construction, a desire for the classics pulled Europe from the slumping years of the fading High Middle Ages. ActivelyRead MoreHistorical And Philosophical Movement Of The Renaissance1596 Words   |  7 PagesThe renaissance became a historical movement that marked the beginning of individualism and modernity through the unification of philosophers, artists, writers, and poets. Although it has no fixed beginning, most theories placed the beginning era in the early 14th century. The renaissance profoundly affected European Intellectual life through the introduction of different perspectives, ideas, innovations, literature, art, science, religion among many other aspects that continue to shape modern philosophyRead MorePositive And Negative Effects Of The Renaissance798 Words   |  4 Pages12/3/2017 Section Three: Essay Renaissance While the renaissance period of history is long over, it dramatically impacted the modern world. Some of the great discoveries in science, developments in the arts, architecture, and humanism took place during this period of history. The results had major impacts on politics at that time as well into the future. The renaissance left both positive and negative influences on the world as we know it. The renaissance is defined as the â€Å"rebirth† ofRead MoreRenaissance : The Renaissance1049 Words   |  5 Pagesreally was left in the dark, until a flicker of hope emerged offering a new beginning: the Renaissance. The Renaissance lasted from the 14th to the 17th century and was an era of â€Å"rebirth† in European history. During this period, culture throughout Europe underwent a dramatic reformation where classic learning and Greco-Roman beliefs were reintroduced. Italian art in particular encountered a major change in which new Renaissance ideas were skillfully demonstrated and incorporated. In artists’ work, humansRead MoreRenaissance Essay920 Words   |  4 PagesThe Renaissance was an era of change in human thought. It was characterized by a new philosophy, which included the rise of humanism, individualism, and secularism. Writers and artists began to focus on the individual man and his potential. The Renaissance movement began in the Italian ci ty-states, especially Florence, and spread northward toward the rest of Europe. The Renaissance was the rebirth of new ideas in all aspects of life such as: science, technology, classical art, and education. Read MoreRenaissance and Political System1193 Words   |  5 PagesRenaissance and Political Institutions Name: Instructor’s Name: Class: Date: Introduction Renaissance is a French term meaning rebirth or revival. Renaissance period in the history of Europe starts from the beginning of 15th century to the end of 16th century. The Renaissance manifested the transitional phase from the medieval ages to the modern era. It was a time of social and cultural changes in Europe. It is believed to be the beginning of the modern world and hence the new phase of the

Wednesday, May 6, 2020

Brand Equity Free Essays

string(271) " researchers have surfaced with claims to proprietary techniques, but my impression is that, in fact, many of us are doing largely the same thing because, like the automobile or the transistor, timely discoveries tend to get made in more than one place at the same time\." And, of course, by stating the obvious corollary: that you can squander your hard-earned equity by using it to subsidize misconceptions. Several years ago, Bozo;Allen Hamilton* conducted a survey of companies which have had varying degrees of success in new product Introduction, In order to arrive at an understanding of what we called â€Å"best practices† that is, what differentiated the companies which succeeded more often than others in the new products development process. To talk about the results would require more than the time I have here, but I’d Like to begin this discussion by sharing at least one useful point with you. We will write a custom essay sample on Brand Equity or any similar topic only for you Order Now Success in new product introduction is increasingly associated with the expenditures of money earlier in the development process. And, although there are many ways to spend that money, one of the most obvious is on a more deliberate examination of brand -what we might call â€Å"brand testing† as a preface to â€Å"new product testing. † * National Analysts was a division of Bozo;Allen Hamilton for 22 years, until April 1, 1992 when it became an independent business entity. 2 I plan to spend most of the time allotted me today in talking about research techniques that minimize risk in this sort of brand research enterprise. But before I o, I need to Join the swelling ranks of marketing lexicographers who define terms like brand and brand equity. I don’t propose any provocative definitions. When I speak of brand, I am talking here about the set of images and associations linked to a commercial identity which: ; Distinguish it from others ; Create specific consumer expect- The common denominator is, of course, goodwill, but it’s hard to imagine an algorithm that successfully models and values all those aspects of equity in dollar terms, since the relationships are complex and the predictor variables are sometimes crude. Brand valuation per SE is a concept more interesting to those who aim to sell or acquire brands than to those who seek to lever them, so I will generally confine my remarks to the latter by talking about the role of disciplined thinking and research in successful brand extensions. Actions and ; Promote some behavioral orientation (I. E. , to buy or avoid) When I use the term â€Å"brand equity’ one I personally like because it’s very expressive, even though imprecise I am referring to the stored value built up in a advantage. What makes that value hard to quantify, especially before the fact, is that it can be realized in a variety of ways: 1. Brand Resilience: Resistance to ewe competitors in the category 2. New Product Trial: Increased consumer willingness to try new products or line extensions under that name what you might think of as â€Å"referred equity’ 3. Brand Premium: Consumer willing-news to pay a premium for your current product or a new one under that name 4. Channel Leverage: Increased or sustained access to distribution channels I think we need, first, to acknowledge that the process of conversing about brand equity has been, in many cases, a lively exchange of anecdotes among old brand warriors: â€Å"Let me tell you about the time Minute Maid launched orange soda† and How about the time Sunniest stretched to fruit candy extensions? † and so on. And like any process that builds on examples and old yarns, there is always the risk that we will be more canny in our retrospective assessment than in our predictions. We can always find a logic or a set of brand boundaries to explain either success or failure. I contend that if Jell Pudding Pops had failed, a lot of us would have said, muff see, Jell has a room temperature or shelf stable equity, and those folks at General Foods didn’t recognize that. † Now if this seems unduly cynical, I can only say in defense that we need to take mind ourselves continually that a lot of these brand ventures or adventures -can go in more than one way, depending upon how well we execute and market them. Brand heredity’ is important, of course; I’m not arguing that General Foods can necessarily put the name Maxwell ABOUT NATIONAL ANALYSTS National Analysts, Inc. Is a research and consulting organization providing marketing guidance to corporations in a range of industries and product categories. Originally established as an independent entity in 1943, National Analysts was acquired by Bozo;Allen Hamilton Inc. , the international managem ent and technology consulting rim, in 1970. In 1992, National Analysts once again became an independent, privately-owned company with a continuing focus on marketing research and strategic consulting Throughout its long history, National Analysts has addressed a wide range of business problems, earning a reputation for methodological innovation and unusual success in handling challenging and complex assignments. It is distinguished by a unique balance of research and consulting resources, and a professional staff whose methodological skills are complemented by depth of market knowledge and industry experience. House on coffee cake or that Also can come a personal deodorant. But it is possible to fail with a plausible extent-soon (like Welch Grape Jelly Donuts) and to succeed against odds with the wrong name and the right product for instance, the Honda automobile. Like certain did-eases, brand misconceptions are a function of unfortunate â€Å"genes† and some tactical errors in living, and it’s not always clear which set of factors account for the greatest proportion of the variance. I say this because I want to unburden the research community of some of the heavy responsibility they’ve shouldered in this process. We can be good advance scouts, but we can’t sweep all the mines or survey What, then, is a reasonable goal for us as marketers and researchers? Well, our primary goal should be to learn as much as we can about the way consumers view our brand competence and our brand personality or style, and then along with that, what sort of permission consumers will extend to us as we prepare to enter neighboring territories. A number of researchers have surfaced with claims to proprietary techniques, but my impression is that, in fact, many of us are doing largely the same thing because, like the automobile or the transistor, timely discoveries tend to get made in more than one place at the same time. You read "Brand Equity" in category "Papers" The analogy may be forced because, to my knowledge, no truly new research tools have yet been invented in this arena. What we are doing is recombining established techniques in more thoughtful and systematic ways. And that may be the best we can hope for, at least in the near term. One caution I’d raise about the limitations of the discipline is that because no two 3 brands are alike, no rigid formula for researching them will apply. To revive the disease metaphor, a good diagnostician decides what information he needs based on patient presentation and does not necessarily submit each patient to the same battery of tests in the same order. This is one of the things that stands between good market research and the development of a rigidly reliable brand instrument. On the other hand, there are some rules of logic and research progression that should guide our approach Step 1 in the process is typically a qualitative phase designed to help you understand your brand character and the sort of license and boundaries which the character seems to impose. These sessions tend to include a lot of ideation and projection, and, though the approach is not help management to think about its brand in new, sometimes startling ways. Step 2 is quantification of the things we have earned or the hypotheses we have formed in the qualitative phase. The yield from that two-step research process should ultimately be a few selected concepts for testing (following whatever norms or customs you feel comfortable with). I do a disservice to the complexity of the process by referring to only two steps, and I’ll try to remedy that a little later. I should probably also state the obvious point here that careful secondary analysis must be carried out in con-Junction with the research, and that, at any point along the way, it is legitimate to use that analysis as a basis for narrowing the field of intendeds (prod-cuts or categories) which you subject to market research. Let’s talk then about your research goals -what must you attempt to learn about the character of your brand? 4 Brand character tends to involve two different elements brand competence and brand personality and you need to examine both in order to understand the raw material at your disposal. If your brand is Coke or Aquatic circa 1980, I think there’s very little question about what your competence is, or was. On the other hand, if you have what I like to call a â€Å"horizontal† brand, like Heinz, that has already extended laterally in a variety of efferent categories, it may not be easy to get a firm grasp of how consumers define your competence. Is it condiments? Is it barbeques? Is it piquancy? And so on. The more diffuse the brand, the more difficult it can be to identify the common denominator. Unless you have a brand that is literally defined by a single product -what Deed Dauber has referred to as brand prototypically it’s wise to be sure you you have, since it tends to define your opportunities. The other important element of your brand character that needs careful examination is personality or style. A good friend of mine and a master of creative brand hinging, Ron Mogul, likes to describe it as the way your brand â€Å"walks, talks and dresses† and I think that’s a nice way to put it. IBM is sober, serious, responsible, masculine, smart but rigid. Jell is childlike and playful, enthusiastic and fun, but not reckless. It doesn’t matter where these images come from. They can arise from your product design, your technology, your packaging, your sales reps, your ads, your spokesmen, your target audience, your product applications. But they’re as real and as liberating or delimiting as your own personalities. Just as people are generally made uncomfortable when rinds or relatives behave out-abstracter, are consumers made uncomfortable by a brand that behaves in surprising and inconsistent ways. This kind of information has both strategic and tactical implications since it tells you where you can legitimately extend, as well as the style to which your customers have grown accustomed. Brands that enter extension categories with competence but the wrong style may not succeed unless they create a new brand or supporting identity to bridge the image gap. Jell cannot, I submit, do a true gourmet mousse, even though the technical capability is there to support it. Sober, button-down, adult IBM imputing toys unless it took pains to spawn an intermediating brand identity. It’s important to remember that whether we speak of brand competence dimensions or brand style, we are generally not talking only about the kinds of product performance attributes that companies normally think of when they think of brand image tracking for example, â€Å"good-tasting,† â€Å"creamy texture,† etc. One of the big leaps for everyone involved in brand extension is learning to separate the name on the package from the thing inside it long enough, at least, to help you think about what the brand could mean when you put it on another substance entirely. If you were attempting to track the image of Raga Pasta Sauce, for example, you would consider recipe dimensions: Rich Tomato-eye Thick Sweet Properly spiced Has fresh ingredients, etc. If, on the other hand, you wanted to learn more about the character of the Raga brand, you’d probably focus more may not recognize or which they may not truly feel for months or years. Unfortunately, the issue, and the data, both get muddier as the chasm between your present location and your target narrows. Indeed, there comes a point where the only valid answer is â€Å"It depends. † It depends entirely on execution in the new category ND continued vigilance at home base. For all my misgivings about the question, I think we’re obligated to ask it in some way, I. E. : â€Å"Would a line of ‘X’ products by company, less, or have no effect? † And maybe, in time, we will have some reasonably sensitive norms to help us make solid use of the answers. But, if we do ask questions like that, I think we should acknowledge, going in, that this question is only a dim light in a foggy channel, not sensitive radar. In my experience with studies of this kind, one of the overwhelming challenges and this probably applies to all complex market research, by the way is creating ND managing expectations. These studies, when properly done, are expensive, and they are as unsettling as therapy. It’s the point where corporations meet themselves face-to-face, and sometimes there are 9 revelations, pleasant or not. There is also the risk that people will expect a program like this to yield a set of finished product concepts, and I think most of us here know that this sort of process is going to produce only a mission statement, not a blueprint. Earlier today, someone mentioned that his brand research experiences had involved him primarily with management, and that only now was he interacting more closely tit the market research department. That has not been my own experience. On the contrary, I believe that some of these projects flounder or are underfeed precisely because senior management is shielded or disengaged from the process. My final word of counsel, therefore, is that researchers and brand managers do what they can to ensure that the findings bubble up as high in the organization as possible. This process of â€Å"self-discovery,† which brand equity research tends to involve, is one that should command unusually close company. The ultimate brand manager is, after all, the CEO, and it’s that individual how’s ultimately responsible to the shareholders for a misstep under the family name. 8 transcendent attributes that incorporate personality or style as well as broad competence. Authentically Italian A tomato expert Pioneering Fancy Sophisticated Contemporary You’d be asking: Is Raga a brand that wears Jeans or dresses? Is this brand more like Mama Leone or Angelica Huston? By the way, if you look closely you’ll notice that there isn’t always a clear distinction between â€Å"competence† and â€Å"style† and, of course, there needn’t be. What’s important is that we capture the brand’s (confirmedness) area of expertise and the manner n which the brand delivers it. Fred Astaire and Nurture were both great dancers! We try to elicit personality dimensions with projective techniques, and those techniques tend to work quite well, so long as you have a tolerance for poetry and improvisation. Since the sort of work we do in these sessions requires a fair degree of abstraction, we like to screen for people who seem comfortable with projective exercises and all they imply. The pre-gumption is that people with a flair for metaphor and flexible thinking look at products much the way others do -but they approach our market research knowledge and a degree of â€Å"irrationality’ How to cite Brand Equity, Papers Brand Equity Free Essays Why recently ads have used old Hindi songs in place of jingles? SWITCH on the telly and chances are that you will catch an old Hindi number. Now, they could either be from the numerous music channels playing retro numbers or songs running on television commercials . And with so many commercial breaks, one sees more Hindi songs as jingles for TVCs than the original song itself. We will write a custom essay sample on Brand Equity or any similar topic only for you Order Now So from ‘Pehli Tareek’ for Cadbury to ‘Hum jab honge’ for SBI Life to ‘I love you’ for Nestle Kit Kat, the list just goes on and on. It of course warms the cockles of the generation that’s grown up with the songs but it also gets the gen next confused — for some think it’s an original score. So these touched up, remixed hindi numbers — do they make the cut or are they just an easy substitute to creating an original jingle? On the use of a popular number to sell life insurance, Chandramohan Mehra, VP – branding and communication, SBI Life says the idea was to keep the tone consistent with the previous films. â€Å"The essence of romance is stronger when we used an old Hindi song. He explains that there is a cycle that jingles follow: â€Å"It’s basically about cutting through the clutter. The cacophony that is around with remixed sounds is easily cut through when you have an old song. Probably, later on, when this becomes oft-used , someone will come out with an original jingle. † So when an old song is pitted against a jingle, which works better? â€Å"A lot of ol d songs were written to specific situations which sometimes come in handy like in the case of ‘Pehli Tareekh’ for Cadbury Dairy Milk. Riding on the popularity of an old song can be advantageous only as far as getting attention. Thereafter it is solely dependent on how well it gels with the film and the idea† , says Abhijit Avasthi, NCD, Ogilvy. But take the example of TVS Scooty Pep ad that has a score from a Raj Kapoor movie. Given that the Scooty brand is specifically targeted at an audience who might’ve never heard these songs, how do the marketers justify their use of an old song? S Srinivas, head – scooters division, TVS Motors says music was secondary to the plot. â€Å"Here, dialogues wouldn’t work and the song itted perfectly,† he says. So in the case of a scooter, the song may have been secondary, but with an apparel brand like Raymond, the creatives insist use of a well known Hindi number is a natural part of the story and not a jingle . â€Å"The brand is particular about portrayal of very realistic scenarios which people can empathise with thus relating to the brand. So there is no question of making up anything very exaggerated where people sing originally written verse to each other as in films† , says Sangeetha N, president (west) ECD, RK Swamy BBDO — the creative agency that handles Raymond.Agreed that people singing original verse might be a bit far-fetched , but is it more cost effective to use an old number than create a jingle? â€Å"If you have a well established tune, it’s easier to build your brand on it. It’s easier to create resonance . If you have songs like this one, it provides you with a jumpstart and you can maximize your investments† , says Mehra. Srinivas of TVS disagrees. He contends that music or jingles does help build a brand, but popular tunes have a limited shelf life. â€Å"This can’t be your strategy all the time† , he says. Sangeetha of RK Swamy BBDO states that using old Hindi songs costs just as much. â€Å"We have to locate the right song, pay the royalties and do a massive sound touch-up job for modern day airing† , she explains. Thus the jury’s out on whether ads with old numbers help break the clutter or not, but going by the number of commercials using them, they sure are giving retro music a fresh breath of life.SOURCE: http://economictimes. indiatimes. com/features/brand-equity/Why-recently-ads-have-used-old-Hindi-songs-in-place-of-jingles/articleshow/6557078. cms DATE: 15th September 2010. How to cite Brand Equity, Papers

Monday, May 4, 2020

Architectures and System of Governance †Free Samples to Students

Question: Discuss about the Architectures and System of Governance. Answer: Introduction: The tsunami that had taken place in the year 2004 was a massacre for the entire world. It caused severe damage to the ecosystem, thousands lost their life and many lost their lifestyle. It is one among the natural calamities that has occurred in the history of calamities. The term seismic sea wave means a series of waves in the water bodies of the earth. The tsunami waves did not resemble the normal current waves formed under the sea. They were massive and destructive in nature. The wavelength for Tsunami was relatively longer and did not break at required positions. Thus, creating huge waves that damaged the buildings and structures located near the water bodies. It consisted of series of waves that lasting from minutes to hours. The Indian Ocean Tsunami was one of the destructive calamities that occurred in nature. According to scientists, the tsunami was not tide as they consisted series of waves that were destructive in nature. The discussion will detail the Indian Ocean Tsunami that occurred in the year 2004. It will also discuss about the impacts of Tsunami, how life were damaged, how the nature was damaged. The study will also include the measures that were taken during that time and few recommendations that must be taken to prevent such disasters to happen in future again. The Indian Ocean tsunami had taken place in the year 2004, 26th of December. The epicenter of the disaster was at the west coast of Indonesia. The mega thrust earthquake took place when the Indian plate was hit by the Burma plate. It triggered a series of devastating Tsunami along the coastal areas of the Indian Ocean. The calamity caused two, 80,000 deaths and made 14 countries severely affected by the disaster. As Indonesia was the centre for this disaster, it was affected the most followed by countries like Thailand, India and Srilanka. As per world record, this was the third largest and powerful earthquake. It has a longer duration in comparison to the other earthquakes. It had lasted for 8 to 10 minutes and vibrated the blue planet as much as 0.4 inches. The epidemic had expanded until Alaska. Scientifically the epidemic is named as the Sumatra-Andaman earthquake. The cause for such a disaster was the displacement of the plates due to an earthquake. The displacement happened as the earthquake lasted for a longer period, greater than 9. It occurred 30kom below the sea level and hence affected the water bodies (Griffin et al.,2013). The earthquake displaced massive water volumes of water that resulted the Tsunami. The tsunami that occurred in the shallow water regions forming large destructive waves that damaged the environment and led to thousands death. according to (Brown et al., 2015) the height of the tsunami had reached 24 meters (80 ft) while coming ashore, at some points they reached 30 meters (100ft). the stretch of the tsunami was from the east to west region. Countries like Bangladesh were not affected much as the quake proceeded slowly towards the north. The Andaman and Nicobar islands had suffered a lot due to this calamity. Indonesia was the first country that was affected. Stretching from the islands of Sumatra to regions of Aceh. The tsunami occurred after 30 minutes of the earthquake. According to (Srivastava Shaw,2015) 250000people died there and 37063 were missing. The damage was not limited to the death and missing people. The incident had left 655000 people homeless and shelter less. The maximum damage took place in the coastal regions as the destruction started from the water bodies. The incident has destroyed the coastline, damaging the habitat and ecosystem of those particular regions. In many regions, the towns and villages were destroyed killing thousands of human, animals. The residue that was left after the attack was few parts of iron roofs, few mosques left in the wetlands, few substantial structures. The Andaman and Nicobar islands was also damaged in this massacre. It caused a severe damage to the islands environment. The Andaman Island was less affected in comparison to the little Andaman and Nicobar Island. They were damaged at a huge scale. In the southern region of Andaman, the attack was extended three times the general attack. The coastlines and the low-lying areas were damaged by flooding. in southern Andaman the attack was a four wave cycle with the fourth cycle to be the most destructive and dangerous in nature. The impact so severe that it threw 4 oil tankers from the seashore. The worst affect was at the Katchall islands where 303 were confirmed dead and 4354 were missing. At Srilanka, the tsunami arrived at the eastern coast and refracted to the southern region. However the country is located far beyond the epicenter and hence they did not fell the shake. The tsunami had hit the coastline of Srilanka after almost 2 hour of the quake. It is considered that tsunami had consisted three main waves with the second wave being the strongest. A train named Sumudra Devi was derailed and overturned by the tsunami (McGilvray Gamburd, 2013). It took almost 1700 lives in the country and listed it as the one of the most destructive disaster in world history. The tsunami had also affected the Southern region of Thailand and caused severe damage to the country. The tsunami occurred to the country when it was facing high tide and thus the effect was increased. At Phuket, the western beaches were affected (Calgaro, Dominey-Howes Lloyd,2014). In India, the tsunami arrived in regions like Andhra Pradesh, Tamil Nadu. The Southernmost region was affected after two hours. The regions of Tamil Nadu were severely damaged and few areas in Andhra Pradesh were also damaged. The villages were destroyed; the residents were swept away from the coastline. The fishing industry was damaged, the population was damaged and the lifestyle was affected very badly in these regions (Patton et al.,2015). Altogether, the massacre had caused severe damage to the countries and the countrymen. The sudden shock had drift many livess and made many homeless. According to (Srivastava Shaw, 2015) 227,898 people lost their life's and many become homeless and without any shelter. The crops, plantations, animals, aquatic life were severely damaged by this incident. The incident not only led to death but also showed its impact for few months even after the incident happened. The victims were left injured; there was no scope for treatments and aids that could be provided to them (Ontowirjo, Paris Mano, 2013). They did not have sufficient food to live neither did they have consumable water. The victims had lost their families and house and were living in government-sheltered regions. The government of other countries and unaffected regions were providing necessary things to them. The other countries had to arrange for their food and necessary requirements for living (Seng, 2013). It took months f or these victims to rebuild their courage and homely situations. It was a restart for them to live on earth, as they environment was completely destroyed by the calamity. Hence, they had to rebuild each thing required in the environment. Other countries and states to come out from this situation and restart their lifestyles supported the victims. Steps taken after the massacre: The tsunami had created a relief effort raising funds from government. The governments of the neighboring countries had sanctioned relief and rehabilitation measures for the victim countries. The World Bank and banks that are supported by the NGOs provided initial supports to the countries. They targeted to provide an urgent relief to the victims and a long term rehabilitation to the countries. They intended to create an environment friendly situation and help the victims to come out of the traumatic situation. The government of India reconstructed the damaged houses, created new habitation in safer zones, provided sustainable lifestyle for the countrymen, restored the ecology, provided better infrastructure and helped the victims with educational needs and psychological trauma. MCF had taken initiative and took the victims to a new area where they were provided with education, living motivations, help groups, protection from further damage. They committed to provide rehabilitation t o the victims and worked for the improvement of the victims. The members meet every month to discuss about the improvement and betterment in their work to help the injured and victim of Tsunami(Hentry et al., 2017). They have fund to provide treatment and ensure the welfare of these innocent lives. The neighboring countries provided food and consumable water to the affected areas by helicopter. The countries were raising funds for the victims and moved 50000 tons of food to the affected areas. They used helicopter and planes to reach the victims. There were groups formed to provide medical help to the victims. The countries like Japan, America, Kuwait provided money whereas the countries like Pakistan and China provided medical teams, rescue teams along with dogs. All the nations from worldwide had helped the countries that were affected by the disaster. It took few months for the countries to recover their trauma and come back to normal lifestyle. The primary cause of this disaster was environmental impact that caused the earth quake with a extended effect of the destructive calamity Tsunami. the incident could have been prevented if the ratio of pollution and damage to nature was limited since the early days (Lvholt et al., 2014). As the people are least concerned about the welfare of society, they do not tend to protect the society. Unfortunately, the humans residing in the society cause the damage to society. The primary reason for the earthquake was the shifting of the plates (Hutchison, 2014). The pates tend to move due to the intense heat of the earth. The heating is natural in nature, however, the rate of heat has been increased b the human activities that has resulted to such an outcome. The primary steps that can be taken to prevent these calamities are: reduction of pollution using methods to save the greenery prevention of deforestation reducing CFC eliminating products reducing pollution emitting machines use technologies that support cooling of the earth use natural resources those are renewable reduce the use of nuclear weapons that increase the heat level The people of earth to reduce such disastrous incidents to happen should follow these measures. Few other measures can be taken to face such calamities: the country can keep a stock of food grains and necessities for such mishaps There can be a special group or help age group in every country who will provide support to nations or states suffering from such incidents The governments can equipments like helicopter, ship and airplanes that will provide support to the countries suffering such problems. The country can have a weather-monitoring group who can at least find approximate chances(Anugrah et al.,2015) for the mishaps to happen and warn the country from such incidents. Thus to conclude it can be said that the primary cause for such a disaster is the earthquake that resulted to this disaster. The reason for such quakes is the heating of the earth. The Earth has heated due to excess use of rays, chemicals and environment hazardous products. However, these are also natural calamities that cannot be stopped by our own choice. Hence, few considerations has to be accepted for such calamities, along with some measures. The measures can be protection of greenery and maintenance of ecology. The use of heating chemicals and agents can be reduced to reduce the heat on Earth. At the same time people should be prepared for such natural calamities happening. They can build their habitats in higher regions to prevent such disasters to damage them at the most. 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